{"id":36,"date":"2016-06-22T19:58:29","date_gmt":"2016-06-22T19:58:29","guid":{"rendered":"http:\/\/olivetsolutions.com\/blog\/?p=36"},"modified":"2016-06-22T20:15:21","modified_gmt":"2016-06-22T20:15:21","slug":"can-you-still-win-with-customer-service","status":"publish","type":"post","link":"https:\/\/olivetsolutions.com\/blog\/2016\/06\/22\/can-you-still-win-with-customer-service\/","title":{"rendered":"Can You Still Win With Customer Service?"},"content":{"rendered":"

As companies compete in today’s “new normal,” many have been redefining and refocusing their branded offerings. <\/span><\/p>\n

However, in their efforts to more clearly differentiate their brand promises, they’ve travelled different roads.<\/span><\/p>\n

But price-based differentiation will always prove to be a difficult challenge, as too often a company’s new lower prices can be matched by others. <\/span><\/p>\n

You can no longer rely on price as the core benefit associated with its own-brand products.<\/span><\/p>\n

We also know that, even in the “new normal,” customer service still matters. For example, a recent survey reported that more than 60% of consumers rated customer service as important. <\/span><\/p>\n

Perhaps more impressive, the same study reported that customers will spend an average of 9% more when they feel a company provides excellent service.<\/span><\/p>\n

But despite the fact that great customer service is often what separates an engaged, loyal customer from one who is essentially indifferent, this survey revealed that only about a third of consumers feel they’re now getting great customer service.<\/span><\/p>\n

If customer service is so important, why not pursue it as the means to gain a sustainable competitive edge? <\/span><\/p>\n

Maybe, as one observer has stated, maintaining close customer relationships “takes too long and costs too much.” In a world increasingly focused on short-term payoffs, patience is a rare commodity. However, there are at least a few brave souls who are embarking down the less-traveled customer service path.<\/span><\/p>\n

Proclaim a differentiated customer experience based not on price or product but on the place (open and airy design), the policies and processes (customer-friendly), and the people (hiring and training employees to coddle customers).<\/span><\/p>\n

Big banks “think customers choose the bank that pays the highest rates but they’re wrong, people will choose your bank at lower rates if you can give them a better experience — if you spoil them.”<\/span><\/p>\n

Brand differentiation based on superior service, whether in banking or retailing, requires a good deal. It requires looking at every customer encounter through the eyes of the customer and paying close attention to the “people” component which has shown to be so important.<\/span><\/p>\n

Creating engaged customers requires the efforts and energies of engaged employees, whether they’re bank tellers or supermarket clerks.<\/span><\/p>\n

These service and people factors are far more difficult for competitors to imitate. <\/span><\/p>\n

As a result, they help establish brand differentiation that endures over time.<\/span><\/p>\n

Some have claimed that in the “new normal,” it won’t be “business as usual.” As marketers have shifted their focus from customer acquisition to customer retention, it will take more than price and product to build a lasting and competition-resistant customer relationship. <\/span><\/p>\n

Do you want to make more informed business decisions using real-time information?<\/span><\/p>\n

Are you looking for a better way of managing important customer and business data?<\/span><\/p>\n

Do you know how much extra revenue your sales team could generate by closing sales faster?<\/span><\/p>\n

Then perhaps it\u2019s time you looked at <\/span>Sage CRM.<\/span><\/a><\/p>\n

Sage CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now. <\/span><\/p>\n

Call 08187041441 for more information. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As companies compete in today’s “new normal,” many have been redefining and refocusing their branded offerings. However, in their efforts to more clearly differentiate their brand promises, they’ve travelled different roads. But price-based differentiation will always prove to be a difficult challenge, as too often a company’s new lower prices can be matched by others. […]<\/p>\n","protected":false},"author":5,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[6],"tags":[10,12,13,16,15,14,9],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sage-crm","tag-cloud-solutions","tag-customer-relationship-management-software","tag-email-marketing-software","tag-incident-management","tag-lead-management-tool","tag-pipeline-management","tag-sme-solutions"],"_links":{"self":[{"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":3,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":40,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olivetsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}